The Honourable James Moore

Minister of Canadian Heritage and Official Languages

Culture Matters

  • In 2007, arts and cultural industries contributed over $46 billion to the economy[10]

    • That's more than the insurance industry ($20.8 B)

    • The hotel and restaurant industry ($28 B)

    • The agriculture, forestry, hunting & fishing industries combined ($26.4 B)

    • Or the utilities sector ($31.2B) [11]

  • In 2007, the arts and culture sector employed more than 650,000 Canadians[12]

    • 140,000 are artists[13]

  • Every year, in Canada,

    • the music industry generates over $3 billion in revenue[14]

  • What about other cultural industries?

    • Interactive Digital Media - $5 billion[15]

    • Film, Video and Television - $7.3 billion[16]

    • Book Publishers - $2 billion [17]

    • Periodical Publishers - $2.3 billion[18]

  • The visual and performing arts contribute over $2.5 billion in economic activity annually[19]

  •  Export of culture goods - $1.7 billion[20]

  • Export of culture services - $3 billion[21]

Government Investments In Culture

  • The Federal Government invests more than $3B in arts, culture and heritage[22]

  • Last year, the Government supported

    • 1,000 television productions

    • 75 feature films

    • 300 interactive websites and other digital products

    • 1,130 periodicals and 5,300 books

    • 100 cultural infrastructure projects

    •  550 festivals and performing arts seasons

    • 3,300 arts students

The World Is Changing Quickly

  • Today, 96% of Canadian aged 12 to 17 use the Internet[23]

  • 63% of Canadian youth purchase digital music[24]

  • 24% of all Canadian Internet users download or read a newspaper online at least once a week[25]

  • 87% of Canadian Internet users connect to social networking sites[26]

  • Facebook has 13 million users in Canada[27]
    • That is about 1/3 of the population

  • Canadians viewed more than 3 billion videos online in one month[28]

  • Time it would take to see everything on YouTube?

    • over 400 years[29]

What Is The Role Of Government In This New Environment?

Note

  • [1] CRTC Communications Monitoring Report 2009.
  • [2] CRTC Communications Monitoring Report 2009.
  • [3] Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project (CIP) 2008.
  • [4] 2008 Canadian Books Readership Study, Decima Research.
  • [5] 2008 Canadian Magazine Readership Study, Decima Research.
  • [6] The Arts and Heritage in Canada: Access and Availability 2007, Phoenix Strategic Perspectives.
  • [7] Hill Strategies, February 2007 http://www.hillstrategies.com/resources_details.php?resUID=1000215&lang=0
  • [8] Official Directory of Canadian Museums and Related Institutions, Canadian Museums Association; Canadian Encyclopaedia; Statistics Canada.
  • [9] Official Directory of Canadian Museums and Related Institutions, Canadian Museums Association; Canadian Encyclopaedia; Statistics Canada
  • [10] Conference Board of Canada, The Economic Footprint of Canada's Creative Economy; Compendium of Research Papers: The International Forum on the Creative Economy, August 2008.
  • [11] Statistics Canada: Gross Domestic Product by Industry, November 2008.
  • [12] Canadian Heritage Estimates based on Statistics Canada data for cultural and overall employment.
  • [13] Census 2006, Statistics Canada
  • [14] Includes revenues from recordings, concerts, commercial radio advertising revenues, and   performing rights payments, International Federation of the Phonographic Industry, 2008.
  • [15] 2008 Canadian Interactive Industry Profile, Canadian Interactive Alliance
  • [16] Includes revenues from film, television and video production, film, television and video post-production, film, television and video distribution, motion picture theatres industry. Source: Statistics Canada industry surveys for the reference year 2007
  • [17] Statistics Canada; 2006 Survey of Book Publishers (released 2008)
  • [18] Statistics Canada; 2007 Survey of Periodical Publishers (released 2009)
  • [19] Statistics Canada, Economic Contribution of the Culture Sector to Canada's Provinces, March 2007.
  • [20] Statistics Canada: Culture Goods Trade: Data Tables (Data from 2002-2008). Release Date: October 2009.  Catalogue Number 87-007-X.
  • [21] Statistics Canada: Culture Services Trade: Data Tables (Data from 1997-2006). Release Date: May 2009.  Catalogue Number 87-213-X.
  • [22] Statistics Canada, The Daily, July 21, 2009, "Government expenditures on culture," According to Statistics Canada, the federal government spent $3.71B in arts, culture and heritage in 2006-2007.
  • [23] Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007.Toronto: Canadian Internet Project (CIP) 2008.
  • [24] Attitudes and Behaviours Towards Canadian Music 2008, Decima Research.
  • [25] Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007.
  • [26] Canadians' Perception of the Quality of Canadian Cultural Products,  Research and Analysis Directorate Cultural Industries Branch
  • [27] Facebook.com
  • [28] ComScore, (http://ir.comscore.com/releasedetail.cfm?releaseid=378609)
  • [29] YouTube Statistics  http://ksudigg.wetpaint.com/page/YouTube+Statistics#