The Economic Impacts of Cultural and Sport Tourism in Canada 2007 - Canadian Heritage

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3. Tourism Receipts

This section presents summary information on the data used for the economic impact analysis.

3.1 Culture

Tables 1 and 2 present summary information on the spending by tourists attributable to participation in cultural activities used for the analysis of economic impacts. Table 1 shows the total of all tourism receipts for the tourists included in this study for Canada as a whole as well as by province.2 These data provide the national tourism context for the analysis: total cultural tourist spending ($8.0 billion) represents 15% of total tourist spending included in this study ($53.5 billion). Table 1 also presents the total receipts from Cultural Tourists in 2007 by province and by major tourist origin. This percentage varies by province from a high in Prince Edward Island of about 22% to a low in Saskatchewan of about 12%. In general, cultural tourism spending is a higher percent of total spending in Quebec and east compared to the West. Overall, Canadian tourists account for 65% of all cultural tourist spending.

Table 2 presents the breakdown in the spending by cultural tourists in Canada by tourist origin. Most cultural tourist funds are spent on commercial carrier fares and local transportation at $2.4 billion. This is followed by spending on accommodation ($1.64 billion) and food and beverage ($1.62 billion). These three categories ($5.7 billion) account for almost three-quarters (71%) of cultural tourists spending in Canada. Spending on recreation and entertainment, which includes any spending associated with visiting cultural institutions or partaking in cultural activities, represents 9% of total spending at $721 million.

Table 1
Total Tourism Receipts and Cultural Tourism Receipts for Canada and by Province, 2007
(Millions of Dollars)

Jurisdiction

All Tourism Receipts

Cultural Tourism

 

 

Canadian

USA

Overseas

TOTAL

Canada

$53,537.3

$5,188.0

$1,372.7

$1,472.9

$8,033.6

Newfoundland

$767.1

$111.0

$19.2

$130.2

Prince Edward Island

$307.7

$43.1

$19.4

$5.9

$68.4

Nova Scotia

$1,523.9

$181.8

$60.5

$46.0

$288.3

New Brunswick

$993.5

$111.0

$25.1

$8.1

$144.2

Quebec

$10,646.3

$1,123.3

$317.2

$302.9

$1,743.4

Ontario

$19,515.4

$1,953.1

$505.3

$504.7

$2,963.1

Manitoba

$1,446.7

$154.9

$35.0

$189.9

Saskatchewan

$1,455.0

$160.5

$13.2

$173.7

Alberta

$6,862.6

$594.1

$105.0

$183.1

$882.2

British Columbia

$9,654.4

$755.2

$280.4

$353.0

$1,388.6

Note: Only combined USA and Overseas receipts can be reported for Newfoundland and Labrador, Manitoba and Saskatchewan due to insufficient records in one or both categories.  Regions/provinces may not add to the total for Canada because of idiosyncrasies in how spending is assigned to geographic areas.


Table 2
Total Cultural Tourist Spending by Type and Origin, 2007
(Millions of Dollars)

Expenditure Type

Tourist Origin

Total

 

Canada

USA

Overseas

 

Vehicle operation

$575.5

$46.5

$16.8

$638.8

Vehicle rental

$98.5

$40.2

$61.6

$200.3

Commercial carrier fares and local transportation

 

$1,838.6

 

$129.6

 
$440.8

 

$2,409.0

Accommodation

$779.0

$508.6

$349.0

$1,636.6

Food & beverage (restaurants)

$833.3

$242.9

$193.5

$1,269.7

Food & beverage (stores)

$235.4

$60.1

$57.6

$353.1

Recreation/entertainment

$438.1

$174.7

$108.5

$721.3

Other spending

$389.5

$170.4

$245.0

$804.9

   TOTAL

$5,188.0

$1,372.7

$1,472.9

$8,033.6

3.2 Sport 

Table 3 presents a summary of tourist receipts from sport tourism by province and broad tourist origin categories.  Table 3 shows that within the context of total tourism receipts, sport tourism receipts ($2.1 billion) account for almost 4% of this total.  Given the narrow definition used in this study, over half the provinces had very low numbers of records available for analysis.  

Table 3
Total Tourism Receipts and Sport Tourism Receipts for Canada and by Province, 2007
(Millions of Dollars)

Jurisdiction

All Tourism Receipts

Sport Tourism

 

 

Canadian

USA & Overseas

TOTAL

Canada

$53,537.3

$1,740.2

$314.1

$2,054.3

Newfoundland

$767.1

$34.8

$0.2*

$35.0

Prince Edward Island

$307.7

$10.7

$0.4*

$11.1

Nova Scotia

$1,523.9

$59.3

$4.5*

$63.8

New Brunswick

$993.5

$54.4

$4.6*

$59.0

Quebec

$10,646.3

$323.6

$45.1

$368.7

Ontario

$19,515.4

$639.1

$129.0

$768.1

Manitoba

$1,446.7

$77.9

$5.3*

$83.2

Saskatchewan

$1,455.0

$108.5

$2.6*

$111.1

Alberta

$6,862.6

$235.5

$43.7

$279.2

British Columbia

$9,654.4

$196.3

$69.5

$265.8

Note: Those values marked with an * indicate a low number of records and should be treated with caution.

Those provinces where there were sufficient records accounted for the bulk of sport tourism’s receipts.

Quebec, Ontario, Alberta and British Columbia account for $1.7 billion or 82% of sports tourism receipts.

Table 4 shows the distribution of receipts among the expenditure categories.  Food and beverage receipts ($515 million) form the single largest category, followed by accommodation ($393 million) and public and local transportation ($388 million).  These three categories account for 63% of total receipts.  Table 4 shows that sport tourism is mostly driven by Canadians within Canada – 85% of total sport tourism spending is done by Canadians.  This table also shows that receipts from overseas sport tourists ($195.6 million) exceeded those from USA sport tourists ($118.6 million) by $77 million in 2007.

Table 4
Total Sport Tourist Spending by Type and Origin, 2007
(Millions of Dollars)

Expenditure Type

Visitor Origin

Total

 

Canada

USA

Overseas

 

Vehicle operation

$305.4

$3.9

$2.5

$311.8

Vehicle rental

$25.0

$4.9

$6.5

$36.4

Commercial carrier fares and local transportation

 

$323.7

 

$9.7

 
$54.4

 

$387.8

Accommodation

$303.7

$45.9

$43.5

$393.1

Food & beverage (restaurants)

$348.8

$21.9

$27.3

$398.0

Food & beverage (stores)

$104.2

$4.5

$8.5

$117.2

Recreation/entertainment

$189.7

$16.0

$19.3

$225.0

Other spending

$139.7

$11.8

$33.5

$185.0

   TOTAL

$1,740.2

$118.6

$195.6

$2,054.3



2 Source: Tourism Snapshot, Year-in-review, 2007 facts and figures. www.canada.travel and Statistics Canada, National Tourism Indicators.

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